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At 19, I co-founded Rebenhaus, my first venture, having previously assisted several dropshipping companies with graphic design. Disappointed by their lack of profitability, I sought a higher-quality product. Inspired by the vineyards of Western Styria, I launched an online store selling wines from the region. After extensive research, we partnered with wineries, and my graphic skills played a key role in branding. Managing social media and conducting photoshoots, I contributed to the company's growth from a few wines to over 250 in a few months. However, as my passion shifted towards website design, focusing on user interface and experience, I eventually stepped away from the company.
Since I wanted to offer a good UX to the customers of Rebenhaus, I decided to redesign the website. You could quickly choose your favorite variety but also you could easily find and order different variety packages as well as theme packages. Thus, the customer was spared the long consideration and he could order, for example, a summer package with wines, which had a low alcohol content showed order. It was also planned that the customer could play music while shopping directly on the website, because if you are in a good mood, you like to shop. Unfortunately, the redesign was never programmed due to lack of time and financial resources.
We took a lot of photos which we used on our social media channels but also flyers, website and much more
were embellished with them. Besides only photographed
mages, the images were also graphically embellished with PSD and enhanced with elements such as a discount
sticker, the classification pyramid or purchased prices. After some time, the main focus of Rebenhaus was on
companies with a higher number of employees. For this purpose vouchers, member cards as well as gift
packages for special achievements, birthdays or Christmas were created. The cooperation with different
companies brought Rebenhaus the highest profit.
